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Japanese Packaging Design column on SNOW Magazine

I am very happy to be a contributor to the Tokyo-based SNOW Magazine, an online magazine providing you with news and guest columns covering the cultural landscape of Japan.

For my monthly column about Japanese Packaging Design, I will pick a talkative example — not necessarily one of the latest trends — and "interview" it about packaging design, consumption, and Japanese culture.

Check the two pieces that are up already: Xylish Chewing Gum’s Transformer Packaging and MUJI’s 100 kcal series.

And thanks to Jean Snow.